ASAE 2014 Marketing, Membership and Communications Conference

The Formula for Real Results — Elements You Need for Association Success

June 17–18, 2014, Washington DC — Walter E. Washington Convention Center

Date and place


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General Sessions

Tuesday, June 4
9:00–10:00 a.m.

Rohit Bhargava

Rohit Bhargava

Opening General Session

Likeonomics: How to Master the Art and Science of Likeability

Relationships make the world go round — but how effective is your association at really using relationships to represent your industry, change perceptions and even inspire action? In this keynote from best selling author and marketing expert Rohit Bhargava, you'll learn the real secrets behind building trust in the social media era and why big ideas are overrated.

Through real stories and plenty of global examples, this talk will take you inside the surprising new science behind likeability and why the TRUST principle (Truth, Relevance, Unselfishness, Simplicity, and Timing) can help anyone become more believable.

Rohit Bhargava is the founder of Influential Marketing Group and author of the book Likeonomics.

Wednesday, June 5
9:00–10:00 a.m.

Todd Henry

Todd Henry

General Session

How to Be Brilliant at a Moment's Notice

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Creative insight is an elusive beast. But with a few purposeful practices and some understanding of why creating for a living is so challenging you can set yourself up to experience everyday brilliance. Hear effective practices that support your creative process, and discover how to:

  • Focus in on your most critical work and reclaim your attention.
  • Develop stimulating relationships that will lead to creative insights.
  • Effectively manage your energy so that you are always ready to engage.
  • Curate stimuli that help you stay mentally focused.
  • Leverage your hours wisely and effectively to eliminate creativity drains.

Todd Henry is the founder of Accidental Creative, and author of the book, Accidental Creative: How To Be Brilliant at a Moment's Notice.


Walter E. Washington Convention Center • 801 Mt. Vernon Place NW, Washington, DC